On 25thMarch 2017, Jiang Jun, General Manager of First Automobile-Toyota Motor Sales Co., Ltd.(FTMS) and media elites from the automotive field gathered in Boao for the Crown Night Talk to discuss FTMS’s innovation and the future development of the Crown brand in the new economic environment and market landscape. It was a happy and intimate chat. Media leaders and the leader of FTMS exchanged ideas and had an in-depth discussion at the market, company and production levels.
The just concluded National People’s Congress and the Chinese Political Consultative Conference gave the auto industry a brand new identity in the transition of the real economy, the vanguard, and asked the industry to lead its transformation and upgrading through technological innovation. Under such background, an in-depth discussion was carried out on the ecological environment of the auto industry market, which features the completion of a structural adjustment to younger consumers, making the post-80s the main force for auto consumption. Meanwhile, the new regional market landscape is welcoming the era of consumer sovereignty. FTMS will be more focused on bolder reforms led by strategies targeted at the young consumers. At the company level, in 2017, FTMS has fully started sales system transformation by reshaping its “industry leading” sales system to transform to “aggressive sales”. As Jiang Jun put it, FTMS is committed to winning the future of innovation and transformation. The Crown products are positioned to be the confident ‘General’ and the fashionable pioneer for the young.
The summit also covered topics of environmental protection, energy conservation and new energy vehicles. Apart from the current efforts on market development and expansion of fuel-efficient vehicles (represented by Carolla Hybrid), FTMS will also introduce a series of new energy car models including plug-in hybrid and pure electric vehicles. In 2018, with the introduction of the brand new TNGA, significant progress will be seen in fuel limit emission, cost and product line. FTMS will imprint the idea of environmental protection to all aspects of its development.
The Boao Night Talk is a high-level dialogue co-launched by FTMS and China Business Network (CBN) during the 2017 Boao Forum for Asia. Top-tier experts from the field of finance and investment, authoritative IT leaders and outstanding creators of the new service era gathered in Boao to talk about enterprises’ innovation, transformation and upgrading under China’s new normal. As the luxury vehicle under FTMS, Crown was honored to provide the shuttle services for the Boao Forum for Asia and the Boao Night Talk to ensure all guests all-round safety and a pleasant experience. The Crown took guests and ran through the brilliant sunshine and lush coconut trees in Boao.
As a luxury car model under FTMS, the new generation of Crown has been committed to providing “high quality and comfortable riding” experience to consumers since its launch in 2015. With the dynamic and luxurious exterior, elaborate and crafted interior, technological configurations that are better than the same class and the ultimate focus on user experience, this Crown model is endowed with an elegant, young and fashionable brand image that exclusively belongs to Crown products.
At the beginning of its R&D, the brand new Crown has been following the philosophy of challenge and innovation. While inheriting its original noble quality, younger design and brand new dynamism are integrated to endow the new Crown a young, passionate and respected image. Heritage and innovation reach a high consistency in the new Crown, winning it an important position in China’s luxury car market.
After several upgrading, the brand new Crown has made significant improvements in power, safety and riding comfort and become a genuine “General” in China’s luxury car market. The changes of its exterior make it emerge younger and more energetic. The diving waistlines reveal power and dynamism. What echo the waistlines are the “Dragon Eye-shaped” headlights, the visual center of the front against the winged stereoscopic front grille, giving out a sense of steadiness and sharpness. The changes of the interior focus more on the integration of technology and luxury, not in a compromised sense, but in a brilliantly coordinated way under the design philosophy of the “Integration of Heritage and Innovation”.
The brand new 2.0T power unit matches the brand new 8 Speed Automatic Transmission, which adds passionate dynamism and vitality while maintaining its elegance and composedness as always. In terms of safety, which is of vital importance for riders, the brand new Crown spares no effort to ensure safety that is significantly superior to the existing car models and competitor car models of the same class with the integrated intelligent safety system composed of more than 10 active and passive safety systems including VDIM and PCS.
In 2016, the overall growth of China’s luxury car market slowed down, while competition was getting increasingly fierce. The consumer group tends to be younger with 47% consumers are those below the age of 35. The Crown products, with their full evolution, are positioned to be younger, which aligned them perfect to the luxury car market that guaranteed a good sales performance. In 2016, 35,000 new Crown cars were sold, an increase of 168%, which significantly exceeded the growth rate (25%) of this market segment.
After providing services to the two Sessions, the brand new Crown took up the responsibility of travelling in Boao Forum for Asia and Crown Night Talk. The General, confident as he is, plans big things and moves forward in a composed manner even in a noisy environment.
New industry patterns, new technologies and new models bring about the changes of production, management and marketing models in traditional auto industry. The change in the auto industry landscape offers the opportunity to the vibrant and enterprising FTMS to lead the transformation and upgrading of the auto industry, so as to win the future of innovation and transformation.