The Advertisement Professional Association Summit and ADMEN Awards Ceremony was held in China Hotel in Beijing on 2nd September. The event was co-hosted by Advertisement Professional Culture Group and World Media Industry Association, with the support of China Commerce and Corporate Management Association and completely executed by ADMEN Magazine. ADAO Beijing Daoyuan Advertising Agency won the Golden Award in the planning and creativity category with its micro brand movie “The Messenger” for Faw Toyota. The executive creativity director Cai Sheng was invited to attend the event. The organizing committee awarded Cai Sheng the honoured title of “Outstanding Adman in China” for his creativity and his contribution to the advertising industry. He also won the “Creative Planner” and “Outstanding Contributor” Awards.
ADAO Beijing Daoyuan Advertising Agency and FAW Toyota Automobile Sales Co. Ltd. Won the Planning and Creativity Golden Award together. The micro movie “the Messenger” adopted the theme of trust and interpreted the meaning of trust, faith, integrity and persistence in our common life with three mini-stories. After comprehensive appraisal based on industry influence, industry contribution, industry representativeness, core strategy, creativity, actual effect, etc., “the Messenger” was selected as a showcase of creativity of the time and a new benchmark of the industry.
It is reported that the ADMEN Awards this year worked with various international brands and media. Through introducing the Outstanding Talent index from the States, the Awards set up brand-new assessment system, upgrading to ADMEN International Awards. The Awards has a judge committee consists of hundreds of advertisers, recording modern outstanding performers who are devoting their lives to the advertising industry in China, and selecting successful cases representing the future trend. ADAO Beijing Daoyuan Advertising Agency with its elite creativity team provides TVC Creativity and Production, traditional 2D advertisement creativity, Internet interactive media creativity, alternative media creativity, event visual design creativity, corporate VI system creativity, and other visual systems services. It is committed to combining precipicatious creativity with precise execution to create advertisements that make 1+1 >2.
