Relevant Leaders from China Cares for the Next Generation Working Committee and FAW Toyota Participate in the Fifth National Children's Traffic Safety Thematic Education Campaign

On October 9, 2017, the annual ceremony of the "Fifth National Children's Traffic Safety Thematic Education Campaign & Small Hands Drawn by Big Hands • I am Traffic Safety Angel", jointly launched by FAW Toyota Motor Sales Co., Ltd. (FAW Toyota) and China Cares for the Next Generation Working Committee (the Committee), was held in Beijing. Gu Xiulian, Vice-chairman of the 10th NPC Standing Committee and Director of the Committee, Min Zhenhuan, executive deputy director of the Committee, Zu Shuqin, executive deputy director of the Committee, Liu Zhenguo, Deputy General Manager of FAW Toyota, Lan Xiaobing, director of corporate planning department of FAW Toyota, and representatives of award-winning kindergartens, teachers, parents and children from all over the country, were invited to attend the ceremony.

Care for travel, FAW Toyota cultivates the "main force" for traffic civilization 

Liu Zhenguo, Deputy General Manager of FAW Toyota Motor Sales Co., Ltd. delivered a speech at the event

"Children are the future of mankind and an important resource for the sustainable development of society." As an ongoing project of FAW Toyota in the field of "safety education", the National Children's Traffic Safety Thematic Education Campaign has always been the top priority in its practice. Liu Zhenguo, Deputy General Manager of FAW Toyota, said in a speech at the awarding ceremony that FAW Toyota, as a responsible car maker, cared more about the children’s safe travel and their physical and mental health, so it has been working with the Committee to carry out this Campaign. By inviting children to attend painting and drama performance activities, it aims at enhancing the children's curiosity for knowledge, stimulating the teachers' creativity and raising the parents' sense of responsibility. At the same time, the traffic safety knowledge is subtly passed on to children, so that they conscientiously abide by the traffic laws and regulations and improve their awareness of traffic safety. In addition, continuous publicity and practice on the traffic safety will further enhance the importance that teachers, parents and the whole society attach to children's safe travel and help build a better environment for children’s growth.

Gu Xiulian, Vice-chairman of the 10th NPC Standing Committee and Director of the Committeedelivered a speech

Gu Xiulian, vice-chairman of the 10th NPC Standing Committee and Director of the Committee, said in her speech that this Campaign is a good form of education for children and self-education. The children not only enhanced their awareness of traffic safety, learned the skills to protect their own safety, but also drove more families to understand the great significance of traffic safety. In addition, other leaders also presented awards for the outstanding theme painting, repertoire, performers and director. In the following session of the ceremony, "Sister Xiaoyu" from Peking People's Broadcasting Station performed a vivid "talk show" to interpret "traffic safety into the story". "Stop on red light, walk on green light, and wait on yellow light!", the catchy nursery rhymes and witty interesting teaching pass on traffic knowledge to children at the scene. The original drama "riding a dinosaur to school", with creative form, amazing plot, lively performance, puts the traffic safety in the mind of children along with laughter and applause.

Special Guest "Sister Xiaoyu" performed a vivid "talk show" to interpret "traffic safety into the story".

The event lasted 3 months, and 1140 kindergartens from Beijing, Xi'an, Shijiazhuang, Nanjing, Changsha and other 17 provinces were involved. A total of 24,700 pieces of paintings and 332 dramas, 1530 teaching plans and 367 stories were collected. A variety of "experience + interactive" activities subtly passed on traffic safety knowledge to the children, so that in the process of painting and performing they learned basic knowledge of traffic safety, understood the importance of complying with traffic rules and raised the public's awareness of children's traffic safety education.

Relevant leaders from FAW Toyota and the Committee present awards to the children

As this Campaign came to an end, the concept of child traffic safety will be more widely disseminated. Big hands hold small hands, traffic safety will be passed from generation to generation; little hands pull big hands, they will grow happily every day. We hope that our little traffic safety angel will grow into a "civilized adult" obeying the law in the future.

Advance with love, FAW Toyota builds up public welfare projects

The original drama "riding a dinosaur to school", with creative form, amazing plot, lively performance, puts the traffic safety in the mind of children along with laughter and applause.

In the fourteen years since the founding of FAW Toyota, it has insisted on the three-step strategy of "factory-first, dealer follow-up and customer participation", integrates the AAA philosophy of "peace of mind, safety of drive and love to use" into products and services, treats the social responsibility as an important part of the corporate culture, and continue efforts in "safety education", " talent cultivation" and "environmental protection"  Up to now, FAW Toyota has invested over 100 million yuan to carry out more than 10 public welfare projects including Hope School and Children's Traffic Safety Thematic Education Campaign. The participants have reached more than 1.1 million people, influencing 120 million people.

At the awarding ceremony, the children gazed at the interesting dramas

As for the safety education, FAW Toyota has been working with the Committee and other organizations since 2008 to continuously carry out the Children's Traffic Safety Thematic Education Campaign. As of this year, the event has been successfully held for five sessions in 83 cities of 21 provinces, covering 1,256 kindergartens, collecting a total of 69,220 works, awarding 6,500 people, and affecting 100,000 families. The event was widely recognized by all walks of the society. In terms of talent cultivation, FAW Toyota has launched the "Love Library" project. As of now, FAW Toyota has set up 716 love libraries across the country, donated as many as 3.94 million books to more than 100,000 students from disadvantaged families. In addition, FAW Toyota, with its dealers, donated more than 13.36 million Yuan to set up 19 Hope Schools in Heilongjiang, Jilin, Hebei, Hubei, Sichuan, Yunnan, Tibet, Shaanxi and Qinghai, and this year FAW Toyota chose some schools to hoeld 'Hello! Juvenile' Summer Camp. FAW Toyota also attaches great importance to the cultivation of college students 'environmental awareness. For this reason, it has sponsored for many years the "green space", an environmental websites set by college students, and successfully organized many activities like the "Volunteers Planting Trees", “Green Practice at Summer and Winter Vacation” "Senior Schoolmate’s Torch" and "Campus Environmental Week".

In the future, FAW Toyota will further improve its public welfare structure, constantly carry out the project innovation, create more public welfare activities, and contribute to the China's public welfare.