15 January 2019, ADAO Annual Meeting was held in China World Hotel Beijing. In the New Year address, Mr. Jia Yuming, Chairman of ADAO, said: The media industry has undergone tremendous changes. Faced with a multi-dimensional competitive environment, the enterprise will adjust its business strategy and launch multi-dimensional development, encourage its employees to evolve themselves to strengthen their professional ability, and seek broader development space with the company.
Since our establishment, ADAO has helped many automobile brands to upgrade with its deep experience in the automotive field. In 2018, ADAO became a 4A member in China and won many identities and honors. Standing at a new starting point and facing unknown challenges, let’s wait and see what kind of chapter we will write.
Address by Jia Yuming, Chairman of ADAO, at the 2019 ADAO Annual Meeting:
Distinguished guests and ADAO’s companions:
Good evening!
Time flies, and it will soon come to 2019. Here I would like to extend my New Year greetings to all of you.
Today, there is a special honor. Ms. Zhang Shuqin, founder of Beijing Sun Country, and more than ten students came to our annual meeting and they will give us a wonderful performance. Let’s welcome Ms. Zhang and the children with warm applause.
2018 is the year when ADAO is running at full speed. Relying on our 18-year experience in the field of automobile brand marketing and communication, we finally became the highest level of China’s advertising industry last year, namely China 4A Member Unit, and won the honor of being the Council Unit of China Advertising Association and the Governing Unit of Council Member of Advertisers Business Union, which is an honor, responsibility, power, but also a new starting point and a new height, this honor, mission and trust will lead us to a better future of advertising.
The winter of this year is very cold, so we should be prepared for a long-term cold resistance, 2019 will also be a year of struggle for ADAO. The great changes in the current media formats and the multi-dimensional competitive environment will push us to pay more attention to quick and flexible response and adjust our business strategy in a multi-dimensional way.
In the future business development, ADAO will face the multi-dimensional competition based on the traditional advertising, public relations activities and exhibition tours to create ADAO’s multi-dimensional competitiveness and enter the multi-dimensional development space. I think that’s the only way we can go farther, broader and smoother. So I sincerely invite you to join us together for this goal.
ADAO has always regarded the profession as fundamental since its establishment. Looking back, the vast majority of our achievements are due to the perfect performance in the professional field. 2019, however, will be a year of professional revolution and climbing; A year of hard work in efficiency and attitude; A year of all-out desperation.
In the future, while realizing our professional value, we will also never forget our initial intentions and actively participate in the fields of social responsibility, public welfare, and helping more people who are temporarily in difficulties. I think the more people who need you, the more valuable you can reflect.
In 2019, I hope you will join me in building a team of ADAO that dares to win and is good at winning.
Finally, I wish you all good luck, happiness and health in the new year.
