On July 12, 2019, the 16th China (Changchun) International Motor Show opened. Taking “Hey! Wonderful Internet of Things!” as the theme, Faw Bestune attended the motor show, with its popular models such as T77, X40, etc. At No. 9 Hall of Changchun International Convention and Exhibition, Faw Bestune held a press conference of new product, officially launched T33, the second important strategic model of Bestune T Series.
Bestune T33 Appeared Diversifying T Series
As the main self-owned brand of passenger cars under FAW, the new Bestune T33 press conference held at Changchun Auto Show was highly valued by FAW Group. Most of the group leaders attended the conference. Xu Liuping, Chairman of FAW Group, and Xi Guohua, General Manager of FAW Group unveiled the Bestune T33. This is the first time that FAW Group leaders attended the unveiling of a new model on a large scale. In the era of great changes in the Internet of Things, Chairman Xu Liuping and other senior FAW Group leaders attach great importance to the development of the Internet of Things vehicles for new Bestune.
T33 is the second model of the new T Series under Bestune, and is also the first model launched after the release of the intelligent networking strategy named “Tianma Xingtu” by Bestune. From 2019 to 2021, Bestune will realize the technological breakthrough and landing of intelligent AI interaction, making Bestune Internet of Things vehicles as “the Bestune that knows you best”. Bestune T33 is the practical output of “the Bestune that knows you best”.
Bestune T33 is equipped with D-Life 4.0 intelligent network connection system, which not only enables the intelligent life in the Internet of Things era to enter the car, but also enables the car to become the carrier of intelligent life entering users’ families. YOMI, a “virtual assistant” previously installed on the Bestune T77, was once again used on the Bestune T33. At this press conference, the new Bestune also launched the “whisper customization” function globally: Users only need to give one instruction, YOMI can complete four actions. Users can also train YOMI according to their own preferences, carry out customization, and set instructions in advance. The D-Life4.0 intelligent network connection system can also realize interconnection and mutual control with hundreds of intelligent electrical appliances, thus truly realizing the intercommunication between vehicles and life.
As a full-line high-end SUV, Bestune T33 also uses full-line high-end styling, high-end interior and high-end equipment to break through the imagination of users, allowing more consumers with dreams and pursuing quality to enjoy the high-quality driving life in the Internet of Things era.
The Bestune T33 inherits the design concept of “light and shadow folding” by the new Bestune. The overall shape is light, full of vitality, with light and shadow. In combination with the diamond-cut profile design, the crisscross shows a sense of the future! The front face adopts hexagonal grille with T series family features, and the high-density chrome plating design highlights the trend of the times. Flagstaff-type LED daytime running lights show balance aesthetics between horizontal and vertical. The 85 digital raindrop shapes presented by independent cutting techniques of the front grille, combined with the curved surface changes of grille, enrich the changes of light and shadow.
The Bestune T33 interior adopts the design concept of “ring, thin, light and hanging” and adopts the shape of cloud sea encircling interior. The encircling design enhances the comfort of the vehicle. The Bestune T33 also reduces the profile height of the dashboard, giving users a broader view. The Bestune T33 seat is ergonomically designed to provide an excellent comfort. The 10.25” color display of console can be controlled by touching making the operation convenient and agile. The 3D naked-eye instrument echoes the display of console, forming the scientific, technological future feeling of the Bestune T33 vitrified cockpit.
The Bestune T33 is equipped with a 4GB16 high-performance engine, which is matched with Aisin’s new third generation six-speed manual self-integration gearbox. It has 13 kinds of automatic modes specially adjusted and can run freely on all road conditions. The Bestune T33 is also superior in safety. It adopts a reinforced 3H body structure, equipped with BOSCH 9th generation ESP system, and “4-channel” reversing radar system, tire pressure monitoring alarm, electronic parking, keyless one-key start, four-door one-key lifting belt anti-pinch glass system and other safety configurations, allowing drivers to enjoy safe and comfortable driving。
A different new Bestune, GO! GO! GO!
Liu Changqing, General Manager of FAW Group, reviewed the efforts and actions of Bestune in the past year at the press conference of the new Bestune T33. In October last year, Bestune released a new brand strategy and aspired to become the “Pioneer of Internet of Things vehicles”. In November, following the new brand strategy, the world’s first 3D holographic intelligent SUV Bestune T77 went on the market, ushering in the Bestune Internet of Things 1.0 era. In April this year, Bestune officially launched the “Tianma Xingtu” intelligent networking strategy, dedicated to creating “Bestune who knows the future best”; Just nine days ago, more than 100 Bestune outlets finished refreshing their brand image. The brand new image has really been implemented at the channel end.
Bestune has taken on a new look, by accelerating research and development, improving quality and deepening marketing innovation under the guidance of the new brand strategy. It has entered a vigorous development stage on brand, product and sales volume in the overall declining automobile market.
Liu Changqing also introduced the achievements of the new Bestune in the first half of this year to guests and the media. “In the cold winter of the car market, FAW Bestune grew 4.1% year on year against the trend. The sales volume in June increased 167% year-on-year, and the efforts of Bestune people are gradually gaining market returns and recognition from users! “
At the press conference, the new Bestune Internet of Things vehicles and Bestune T33, the second important strategic model of the T series were officially launched. According to Liu Changqing, on the first anniversary of the release of the new Bestune strategy, the new Bestune will also launch a new flagship model of the Internet of Things-Bestune T99. The reporter also learned that the Bestune T77 with 280TID will also be launched soon. What is even more surprising is that in 2020, the new Bestune will launch three new models, namely C105, D365 and D357.
From the new brand release to the launch of 100-outlets updating, Bestune has achieved a new victory from the initial strategic turning point to the phased campaign channel. It can be said that Bestune is successfully recreating a different and wonderful new Bestune. How to build on the achievements of the past year and continue to move forward will become the first task of the new Bestune in the next stage.
We believe that the two new Internet of Things vehicles Bestune T33 and T99, which are about to go on the market, will make the enterprising new Bestune even more powerful and develop faster and faster. As Liu Changqing said, “Bestune T33 and T99 are the new soldiers who gallop ‘ thousands of miles into the Dabie Mountains’ “. Starting from this, the new Bestune stands at a new historical starting point and will always maintain its strategic development until it achieves an overall victory in the Internet of Things era.”
The Bestune Internet of Things vehicles, represented by T33 and T77 series models, are the perfect achievement of the new Bestune in the era of the Internet of Things. It has become the successful practice of China’s automobile industry in keeping with the trend of the times and shows the strength of the new Bestune as China’s self-owned brands.