Everything you look for when running around town, and everything you need when heading out of it--Adventure is what you make of it. While being talented may be a blessing, being persistent is an attitude. For over eighty years, apparently Toyota has been preoccupied in one thing--"making ever-better cars". Two decades earlier, FAW Toyota with workmanship entered China's market and established a deeply entrenched and secure circle with "Toyota" signature therein. Metaphorically speaking, each brand is a film with acts voicing an attitude. So in the Toyota film, RAV4 is the first act of unremitting pursuit of perfection. On May 19, "Off-road Adventure Night" FAW Toyota SUV Family & New RAV4 West China Appreciation kicked off at the Xinjiang Ancient Ecological Park of Yema Group in Urumqi, impressing car owners and media in glamorous brand experience and driving lifestyle.
Wild and Unrestrained Premiere of RAV4 in West China
"Evolution" is synonymous with constant refinement and progress despite in the face of difficulties and challenges. With insight into market and user demand, the first model of RAV4 was mass-produced in 1994. By virtue of outstanding product strength and value, RAV4 has garnered extensive support from over 12 million users worldwide, and topped the world's bestseller SUV rankings for 6 consecutive years, with cumulative sales of 1.8 million on China's market.
Celebrating the 20th anniversary of the brand's entry into China's market and 29th anniversary of launch of RAV4, the New RAV4 with "urban + off-road mobility" at the core is a class-leading new model built on the brand's "vast user base". As a better version of off-road performance, intelligence, safety and configuration, the new model engages Gen-Z consumers in unprecedented travel experience.
Using the architecture of the RAV4 Adventure (North America) in exterior design, this year's RAV4 model, with body size of 4,600×1,855×1,680mm, wheelbase of 2690mm and 19'' cut-off alloy wheel hubs, looks sporty and stylish. Offering two alternatives of "front design", the New RAV4 takes aim at satisfying Gen-Z consumers' needs for a personalized and presentable travel.
Instrumental in Toyota's policy of going up with intelligent technology, the New RAV4 offers a multitude of superior models to choose from, each with "T-Pilot driver assistance system, Toyota Space cabin and Toyota Connect system" in standard configuration, with a view to engaging users in smarter and easier HMI experience and smart mobility life in the new era. Toyota Space cabin ensures a safe, secure, cozy and easy drive, while delivering smarter, easier and more enjoyable HMI experience to users from perspectives of life, mobility and entertainment; Toyota Connect system enables car health, theft prevention, remote control, rescue service, etc., so as to provide 24/7 "secure, safe, cozy, easy, smart and advanced" IoV services to users. Transcending time and space, the system reassures users in travel, with all details under sound control.
In terms of safety protection, the New RAV4's T-Pilot driver assistance system is Toyota's latest progress in seeking ultimate target of "zero casualties from traffic accidents". Capable of sensing, predicting and processing all-scenario mobility conditions leveraging intelligent technology, the system is of great service to drivers in ensuring safety throughout the entire journey.
Engaging eyes with overwhelming exterior design, leading a futuristic life with intelligent technology, and taking responsibility for safety, the New RAV4 with better configuration is the epitome of the brand's "customer-centric" philosophy. Built with a myriad of practical and progressive features and mighty tech capabilities, the new model covers all facets of user demand, e.g., life, mobility, or entertainment, makes more users "sensible" of mobility, and sets new bars for "urban SUV".
Therefore, the New RAV4, a smart and wild off-road beast, can effortlessly overcome volatile and dangerous road conditions and unpredictable weather conditions in West China. For off-roading, camping or snowfield barreling, it caters to all scenarios and brings diversified travel experience, as easy as pie.
Entering 20, FAW Toyota Brings Happiness to Users with Lineup of Mass-produced SUVs
FAW Toyota sites the event in Urumqi's Yema Ecological Park, a place secluded from the hustle and bustle in urban life. Apart from dedicated pavilions for Kluger, Harrier, RAV4, Cross, and other models, the culture wall of SUV family gives full display of the brand culture, precisely brand history, brand philosophy, management philosophy, car management program, brand image, etc. In response to complexity of multi-terrain scenarios in West China, the powerful lineup of SUVs enjoys unparalleled success on the market.
The rationale behind creative marketing is "prioritizing product development". FAW Toyota, albeit with total supremacy on the traditional market, is not complacent. Keeping abreast of reforms and trends of new energy and intelligent technology in the automotive industry, the car maker is accelerating materialization of electrification and intellectualization with continuous effort.
For 20 years, FAW Toyota has been unswervingly committed to supplying satisfactory products to users. By importing a stream of models in line with the brand's globalization strategy, Toyota is extensively recognized as a "brand with global landscape, high-class orientation, remarkable value and good reputation". Since 2021, FAW Toyota has been speeding up layout on SUV market. Of premium descent, each Toyota model sets a paradigm in their respective market segments.
A bird of two wings (new technology and new marketing)--standing at the new starting point, the 20-year-old FAW Toyota with tens of millions of users will continue to hasten development of intelligent technology, with original aspiration for "bringing happiness to users with mass-produced cars". The brand vows to entitle users to smart features resulting from efforts of co-creation and co-existence in the digital era, and to make life better and happier with distinguished products and user-oriented services.